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Betting Guide

Our Shop Bets Pages do all the hard work for you. In order to determine the best NFL odds, we've calculated each bet's ROI by using our best-in-class projections and comparing NFL odds with sportsbooks across the world. This gives you the best NFL odds to bet on. Sort, Bet, Win.

To help understand how to best use OddsShopper’s tools, here are definitions of terms used:

Term
Definition

Projection Systems

Sharp Sportsbook Lines - projections calculated by estimating fair value of lines using data from the sharpest sportsbook lines available

xWIN

The projected likelihood that a bet will win

xROI

The projected expected ROI (“return on investment”) for a bet

HOLD

The percentage of money that the sportsbook keeps for every dollar wagered

osBet%

The optimal bet recommendation percentage of your bankroll that is designed to maximize it in the long term