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Categories Betting 101

The Importance of Betting Volume in Profitable Sports Betting

Updated March 3, 2025 | 2:13 pm CDT by Sam Smith
Sharp vs. Soft Sportsbooks: How to Spot Sharp Betting Lines

Sports betting is often misunderstood as a game of luck, but seasoned bettors know that success is built on a foundation of strategy, discipline and, most importantly, volume. Long-term profitability in sports betting is more about volume than most bettors realize. To achieve consistent profits, bettors need to sign up for as many sportsbooks as possible, place as many bets as their bankroll allows and ensure their decisions are grounded in well-researched +EV bets. This article explores why betting volume is critical to maximizing profitability and how it aligns with the principles of Portfolio EV.

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Betting Volume in Profitable +EV Sports Betting

Sports betting is a long-term venture, one that thrives on volume and consistent execution of sound strategies. While many bettors might focus on the quality of a single bet, the reality is that consistently placing a large number of well-researched bets increases the opportunity for profitable outcomes. This is where volume comes into play.

Volume is important because it provides more opportunities to spot +EV (positive expected value) betting opportunities. The more bets you place, the higher your chances are of encountering situations where the sportsbook has mispriced the odds, allowing you to capitalize on market inefficiencies. With a larger volume of bets, you’re essentially diversifying your exposure to different markets, reducing the likelihood that variance or short-term swings will derail your long-term profitability.

Sportsbooks make mistakes — often many of them. By placing multiple bets across various sportsbooks, you increase the chances of finding discrepancies in odds that create opportunities for higher-value wagers. This is where Portfolio EV comes into play. Portfolio EV allows bettors to calculate their expected value across multiple sportsbooks, taking into account the size of their bets, the odds offered and how each bet contributes to their overall portfolio of wagers.

Why Sign Up for As Many Sportsbooks as Possible?

One of the core principles of Portfolio EV is that bettors should actively shop for the best lines and odds. Sportsbooks differ in how they price certain events, and by signing up for as many sportsbooks as possible, bettors maximize their chances of finding favorable lines.

Access to the Best Odds

Each sportsbook has its own set of algorithms, strategies and margin structures that determine how they set odds. By having accounts with multiple sportsbooks, bettors can always compare lines for the same event and choose the one with the highest potential expected value.

For example, if you’re betting on an NFL game, you might find that one sportsbook offers the underdog at +120 while another offers it at +150. Over time, consistently betting at sportsbooks that offer better odds adds up significantly, increasing your profit margins. With more sportsbooks, you’re more likely to find lines that align with your analysis, ultimately giving you more value from each bet you place.

Maximizing Bonus and Promo Opportunities

Another reason to sign up for multiple sportsbooks is the opportunity to take advantage of sportsbook bonuses and promotions. Many sportsbooks offer welcome bonuses, odds boosts or special promotions for specific events. By signing up for several sportsbooks, bettors can effectively “double-dip” on these offers, maximizing their potential for increased profits. These bonuses act as a form of free equity in your bets, and the more accounts you have, the greater the chances of optimizing these offers for long-term success.


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Bankroll Management and Betting Volume

While increasing volume is important, it should always be done with discipline, particularly when it comes to bankroll management. The key to making betting volume work for you is ensuring that your bankroll is large enough to absorb the inevitable fluctuations in results. This means placing bets that are small relative to your bankroll, allowing you to place many bets without risking financial ruin on any one wager.

Your bet size should be determined by your edge and the size of your bankroll. Betting volume should not come at the expense of responsible bankroll management. By adjusting your bet sizes to reflect your edge and bankroll, you can place numerous bets without putting your entire bankroll at risk. The idea is to spread your bets across different opportunities and sports, reducing your exposure to any single outcome.

How Portfolio EV Supports Betting Volume

Portfolio EV is a key tool for bettors who want to assess the profitability of their betting strategies while factoring in betting volume. By analyzing the expected value of each bet and how it contributes to your overall portfolio, you can manage your betting volume in a way that maximizes profitability over time. Portfolio EV helps you evaluate not only individual bets but also how a larger set of bets contributes to your overall performance, taking into account risk, correlation between bets and bankroll management.

Plus, there is a Mass Bet Tool that takes the +EV bets from your portfolios and gives you the opportunity to place all of them with just a couple clicks.

With Portfolio EV, bettors can track and analyze their performance across multiple sportsbooks, fine-tune their betting strategies and identify patterns that can increase profitability. It helps bettors understand how betting volume affects their profitability and allows them to make adjustments to their strategies based on real-time performance data.

Conclusion: Betting Volume as the Path to Profits

The road to profitable sports betting isn’t paved with single, high-stakes bets — it’s built on consistent, disciplined betting over a large number of opportunities. Volume increases the likelihood of encountering +EV betting opportunities, while Portfolio EV gives bettors the tools to assess and maximize their performance across sportsbooks.

By signing up for as many sportsbooks as possible, bettors increase their chances of finding the best odds, taking advantage of promotional offers, and ensuring they can place as many bets as their bankroll allows. With proper bankroll management and a focus on maximizing expected value through volume, bettors can increase their long-term profitability and achieve success in the competitive world of sports betting.

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Sam Smith

Author

Sam Smith

Sam Smith is a writer and editor with Stokastic and OddsShopper. He has been immersed in the world of professional sports data since 2015 while also writing extensively on the NFL for a multitude of blogs and websites. With OddsShopper, Sam looks to blend his sports and editorial expertise with OddsShopper's data to bring you the best betting information possible.

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