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We’re all about making money here at OddsShopper. Just as Scottie Scheffler is trying to get his bag at the PGA Championships, we’re all out here trying to get ours every night on the sports betting market, and our array of sports betting products can turn you into a profitable bettor — just check out our +EV betting results. Now, you can get our tools for one week for just $1 by using promo code “FREESCOTTIE”. Hurry, because the flash sale ends tonight at midnight.

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How To Use OddsShopper’s +EV Betting Tools

The following content is repurposed from our guide to using our +EV betting tools. For more, read the full story!

How Does OddsShopper’s Model Work?

Before we talk about how to use OddsShopper’s +EV betting tools, let’s talk about how they work. Our model indexes the odds from across the sports betting market, adjusts for hold, book sharpness and other factors, then generates a breakeven price called “true odds” against which all publicly available odds are compared.

When a wager is trading for longer odds than the true odds, we know that a bet is a +EV bet. How do we know this? Our model is carefully backtested to ensure we have a positive return on investment. Again you can check out our results — or the results of our subscribers, some of which are included in this article.

While you can arrive at a +EV bet by other means, OddsShopper’s market-based approach is a great way to build your bankroll. It relies on the presupposition that some sportsbooks are sharper than others, especially Pinnacle, a high-limit, low-hold offshore book.

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Because Pinnacle has higher limits and lower hold than domestic books, also called public books, they have more incentive to post more efficient odds. We can use their lines to beat public books, who often price up overs (and price down unders) in hopes of pocketing more money from public bettors.


How to Use OddsShopper’s +EV Betting Tools

Now let’s talk about how to use OddsShopper’s tools. When you first sign up, you should navigate to the shop pages to see the best +EV bets today. It should look something like this:

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You’ll find bets from a variety of sports and on a variety of markets. In this screenshot alone, we’ve got several NBA player prop bets, a few MLB player prop and home run bets, as well as a golf tournament matchup.

Our shop pages are customizable. You can change your state, which will lead to only wagers available to you rendering as +EV bets. You can customize your bankroll, which will change the recommended bet sizing. You can also filter by league, sportsbook, type of bet and when the game, match or tournament in question will occur

Next, let’s take a quick look at an example wager and how our product team describes each of the key terms.

Bet Size: The recommended bet size as a percentage of your bankroll. This metric is based on a fractional Kelly Criterion approach that leads to a reasonable balance of minimizing risk of ruin while maximizing potential reward.

EV: An abbreviation for “expected value,” this metric estimates the long-term profitability of a wager by taking into account the probabilities/payouts associated with each potential outcome.

xWin: The probability of winning the bet implied by the Sharp Sportsbook Algorithm true odds.

OS Rating: The OS rating provides a rating for each +EV bet. An OS rating above 20 signifies an exceptional bet. Ratings between 10 and 20 are highly favorable bets. Finally, a rating between 0 and 10 indicates a solid bet. We factor in the EV, expected win, bet size, and negative geometric drag to calculate this rating.

Hold: The synthetic hold across the entire market, which is the loss a bettor would sustain if he bet both sides of the market to win equal amounts. The larger the hold, the more difficult it is to beat that market.

OddsShopper’s Sports Betting Tools & Tips

New to sports betting? OddsShopper’s selection of Betting 101 articles is here to help. We even have a parlay builder and our guide to parlay betting. Check out our guide to finding positive expected value (+EV), and you can unlock more +EV plays by signing up for OddsShopper Premium!

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