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Updated July 15, 2026 · 10 min read by Jake Hari

Every year I watch bettors pile onto the shortest name on the NFL Coach of the Year board, and almost every year that name loses. It is one of the most reliably fadeable favorites in football futures: the coach the market loves in July is rarely the coach holding the trophy at NFL Honors. Below is the current 2026 board, the voting pattern that keeps burning the chalk, and where I think the real value is hiding.
Here is a recent snapshot of the 2026 NFL Coach of the Year board (DraftKings). These are futures, so they move all offseason and all season as narratives shift, but the shape of the market is what matters:
| Coach | Team | Odds |
|---|---|---|
| John Harbaugh | New York Giants | +600 |
| Jesse Minter | Baltimore Ravens | +900 |
| Robert Saleh | Tennessee Titans | +1000 |
| Kellen Moore | New Orleans Saints | +1200 |
| Joe Brady | Buffalo Bills | +1400 |
| Todd Monken | Cleveland Browns | +1400 |
| Mike McCarthy | Pittsburgh Steelers | +1600 |
| Brian Schottenheimer | Dallas Cowboys | +1800 |
| Kevin Stefanski | Atlanta Falcons | +1900 |
| Klint Kubiak | Las Vegas Raiders | +2000 |
The most interesting line on the board is the one at the top. John Harbaugh was let go by Baltimore after 18 seasons and immediately took over a Giants team that went 4-13 in 2025, and the market made him the favorite at +600. That is the classic Coach of the Year trap: a big name plus a bad team feels like a turnaround waiting to happen, so the price gets bid down to a number that no longer pays you for how hard this award actually is to win.
Coach of the Year is not an award for the best coach. It is an award for the biggest positive surprise, and surprises are the one thing the betting favorite is not.
The mechanics are simple. A panel of voters hands out the award, and voters reward the story that beat expectations the hardest, usually the team that jumped from bad to good in a single season. The moment a coach becomes the preseason favorite, the market has already priced his team to be good, so a strong year only meets expectations instead of blowing past them. The award flows to the coach nobody saw coming, which is almost never the +600 name.
None of the last several winners entered their season as the betting favorite for this award. The favorite is the safe story; the winner is the surprise. If you want the mechanics of how a season-win number gets set and why the market misprices these turnaround teams, our NFL win totals guide breaks down the same futures math this award rides on.
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If the favorite is the trap, the pattern is the map. Look at who has actually won this over the last decade and one profile jumps off the page: a coach who took a losing team and won a lot more games than anyone expected.
| Season | Coach | Team | Record | Prior Year | Win Jump |
|---|---|---|---|---|---|
| 2025 | Mike Vrabel | Patriots | 14-3 | 4-13 | +10 |
| 2024 | Kevin O'Connell | Vikings | 14-3 | 7-10 | +7 |
| 2023 | Kevin Stefanski | Browns | 11-6 | 7-10 | +4 |
| 2022 | Brian Daboll | Giants | 9-7-1 | 4-13 | +5 |
| 2021 | Mike Vrabel | Titans | 12-5 | 11-5 | +1 |
| 2020 | Kevin Stefanski | Browns | 11-5 | 6-10 | +5 |
| 2019 | John Harbaugh | Ravens | 14-2 | 10-6 | +4 |
| 2018 | Matt Nagy | Bears | 12-4 | 5-11 | +7 |
| 2017 | Sean McVay | Rams | 11-5 | 4-12 | +7 |
| 2016 | Jason Garrett | Cowboys | 13-3 | 4-12 | +9 |
The single loudest row is the most recent one. Mike Vrabel walked into a Patriots team that had gone 4-13, went 14-3, and won going away with a 10-win improvement that tied for the biggest single-season turnaround in league history. He was a first-year hire on a bad roster, which is the exact profile this award keeps rewarding. Eight of these ten winners inherited or led a team coming off a losing season, the group improved by nearly six wins on average, and five of them were in their very first year with the club.
Notice who is missing from the winning profile: the coach everyone already respected on a team everyone already liked. The two exceptions on the list, Harbaugh in 2019 and Vrabel in 2021, both led teams that were already good and simply stayed great, and both needed a genuinely dominant record to break through. That path is the hard way to win this award, and it is worth remembering when you look at where the 2026 chalk lives.
So point the pattern at the board. The play is not the favorite and it is not the new coach walking into a good team; it is the longer-priced coach inheriting a bad 2025 roster with a reason to jump.
That reframes the whole board. Jesse Minter (+900) is a first-year hire, and the Ravens did go 8-9 and miss the playoffs in 2025, so on paper he fits the turnaround shape too. The catch is the roster: Baltimore is a far more finished team than the ones below it, with a franchise quarterback already in place, so a bounce-back to the playoffs is closer to par than a genuine shock, which is why the market prices him mid-pack rather than as a true longshot. The number I keep coming back to instead is Robert Saleh at +1000 with the Titans. Tennessee was one of the league's worst teams in 2025, used the No. 1 overall pick on quarterback Cam Ward, and now hands a defense-first, experienced head coach a young passer entering year two. Bad prior year, first-year coach, a plausible big win jump: that is the Vrabel and Daboll template almost line for line, at 10-to-1 instead of the favorite's 6-to-1.
Further down, Klint Kubiak (+2000) and Kevin Stefanski (+1900) are the dart-throw versions of the same idea. Kubiak is a first-year coach on a Raiders team with room to climb, and Stefanski is a two-time Coach of the Year now attached to a new roster and a young quarterback in Atlanta. Neither needs to be a lock. At +1900 and +2000, one of them being the season's breakout story pays for a lot of misses. The point is not to force one name. It is to spend your futures dollars where the turnaround math and the price actually line up, rather than on a favorite the base rate says will lose.
Because this is a longshot market, the price you get matters more than usual, and that is where most bettors quietly bleed value. A futures ticket is a bet you hold for months, and the same coach almost never carries the same number at DraftKings, FanDuel, BetMGM, and Caesars, so shopping the line is not optional.
Here is the math that makes the case. A price of +1000 implies about a 9% chance to win (100 divided by the payout-plus-stake of 1,100). A price of +900 implies about 10%. That gap looks tiny, but on a longshot you hold all year, taking +900 at one book when Saleh is +1000 at another is real edge you hand back for free. It matters even more here because award futures carry a huge hold: a book has to price roughly 32 coaches into one market, so the built-in margin (the vig) is far fatter than a standard game line. The way you beat that hold is to find the best number across books and compare it to the no-vig fair price, not to guess.
OddsShopper automates exactly that manual work. Concretely, three habits give you an edge in this market:
Treat these tickets as a small futures portfolio rather than one big swing. For the broader timing and line-shopping framework, our NFL betting strategy guide covers the same principles applied to sides and totals, and if you are still getting comfortable reading plus-money prices, start with how to bet on the NFL.
The one-line version: the odds screen finds you the best number on a coach, and Portfolio EV tells you if that number is +EV. Try OddsShopper free for 7 days, then use code NFLCOY20 for 20% off OS Pro or OS Core: Start your free trial.
Who is the favorite for 2026 NFL Coach of the Year? John Harbaugh is the current favorite at around +600 after being let go by Baltimore and taking over the New York Giants, a team that went 4-13 in 2025. Odds vary by book and move throughout the offseason.
Do favorites usually win NFL Coach of the Year? No. The award rewards the biggest positive surprise, and the preseason favorite is by definition already expected to be good. Recent winners were mid-to-longshot prices at the open, not the chalk.
What is the worst-to-first pattern in Coach of the Year voting? Voters reward the coach whose team improved the most. Eight of the last ten winners led a team coming off a losing season, and the group averaged nearly a six-win improvement, so a bad prior-year roster is a feature, not a red flag.
Which longshots make sense on the 2026 board? Look for a first-year or new coach inheriting a bad 2025 team with upside, such as Robert Saleh with the Titans and their young quarterback. The exact name matters less than matching the turnaround profile to a price that pays.
When should I bet Coach of the Year futures? Early, before a team's turnaround narrative catches on and shortens the price. Shop multiple books for the best number since you hold the ticket all season.
The NFL Coach of the Year board is really a bet on surprise, and surprise is the one thing the favorite cannot sell you. The trophy has gone, over and over, to the coach who took a losing team and dragged it somewhere nobody expected, which is why the +600 name at the top is usually the number to bet against, not on. Find the coach whose roster, quarterback, and price all point at a jump, get the best number before the market wakes up, and you are betting the pattern instead of the storyline. That is the whole edge in this market, and it is the same edge in every futures ticket you will make this NFL season.
Ready to shop the board the smart way? Try OddsShopper free for 7 days and use code NFLCOY20 for 20% off OS Pro or OS Core, then let the odds screen and Portfolio EV find the futures prices the books have wrong: Start your free trial.
Jake Hari leads content and growth at OddsShopper and Stokastic, turning the team’s betting data and expert analysis into strategy guides bettors can actually use.

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